Helping brands behave themselves

Who are we
A multidisciplinary agency, situated in London and obsessed with the interplay between brands and culture. As creators, consumers, customers, critics and fans, we’re best placed to build brands that garner loyal devotees and renown.

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The Ivors
Revered by artists, an Ivor Novello is the most prestigious songwriting award in the world, focussing on the writing behind the work itself. With all categories exclusively judged by music creators, an Ivor Novello Award represents peer recognition for exceptional achievement across classical, jazz, screen composing and songwriting.


Everyone knows what an Oscar looks like, or a Grammy, or a Brit.

But what about an Ivor?


Creating an Icon
As part of the BASCA rebrand, The Playground were commissioned to rebrand The Ivors awards, making them fit for digital and more importantly creating an icon for an award that had long become unrecognisable to the point of obscurity. At the heart of the rebrand, a new icon would act as a literal figurehead for the brand and a marque of exceptional quality within the songwriting and composing world.


Rallying Point
The Ivors statuette had never been depicted in a manner befitting its prestige. We created an iconic illustration of Euterpe - the Greek muse of lyrical poetry - forming an inspirational rallying point designed to inspire future award winners and a recognisable symbol for the awards themselves.


Future Heritage
Redrawing the wordmark created a modern interpretation of an historic marque, designed to work equally well on screen as in print, whilst a new typographic approach and reworked colour palette drew on the brand’s rich heritage and reflected its position as arbiter of cutting edge talent.


Thank you
Graham, Crispin, Fran and all the team at The Ivors Academy

Illustration by LaBoca


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Get in touch

Francesca Abbott
Founder + Strategic Director
Simon Menhinick
Founder + Creative Director