THE IVORS
Everyone knows what an Oscar looks like. But what about an Ivor?
Industries
Music
Awards
What we did
Evolved a much-respected brand to rightfully take centre stage.
Deliverables
Brand Strategy
Tone of Voice
Copywriting
Visual Identity
Illustration
Animation
Digital
The Ivors
Revered by artists, an Ivor Novello is the most prestigious songwriting award in the world, focussing on the writing behind the work itself. With all categories exclusively judged by music creators, an Ivor Novello Award represents peer recognition for exceptional achievement across classical, jazz, screen composing and songwriting.
Creating an icon
As part of the BASCA rebrand, The Playground were commissioned to rebrand The Ivors awards, creating an icon for an award that had long become unrecognisable to the point of obscurity. At the heart of the rebrand, a new icon would act as a literal figurehead for the brand and a marque of exceptional quality within the songwriting and composing world.
Rallying Point
The Ivors statuette had never been depicted in a manner befitting its prestige. We created an iconic illustration of Euterpe - the Greek muse of lyrical poetry - forming an inspirational rallying point designed to inspire future award winners and a recognisable symbol for the awards themselves.
Future Heritage
Redrawing the wordmark to work equally well for screen and print created a modern interpretation of a historic marque, whilst a new typographic approach and reworked colour palette drew on the brand’s rich heritage and reflected its position as arbiter of cutting edge talent.
Thank you
Graham, Crispin, Fran and all the team at The Ivors Academy.
Credits
Creative Direction:
Simon Menhinick
Strategic Direction:
Francesca Abbott, Simon Menhinick
Brand Story:
The Playground
Design:
The Playground
Illustration:
LaBoca
Account Management:
The Playground
NEED YOUR BRAND TO FEEL MORE HUMAN?
Find us
25 D’Arblay Street
London, W1F 8EJ