MPA
Bringing the music industry’s oldest trade body into the twenty first century
Industries
Music
Publishing
What we did
A total rebrand for a new era in the company’s history
Deliverables
Brand Creation
Copywriting
Visual Identity
Digital Design & Build
The MPA
The Music Publishers Association is a bastion of the UK’s music industry, working in harmony with both publishers and creators to strengthen their voice. Its members collectively account for 95% of the UK’s music publishing revenue, and its reputation for industry-leading training, international lobbying on behalf of its members’ copyright interests, and as a nurturer of a rich creative community is well established and highly regarded.
Fast forward
When the MPA speaks, the music industry listens. With a passionate, human organisation at its heart and an ambitious vision for the future of the music industry, a new brand was required to do justice to both its role as a global authority and to the vibrant creative industry it represents.
Get moving
Our creative starting point was inspired by the vibration of the first harmonic, a single entity oscillating between two different points at the same time. Alluding to ideas of harmonisation and collaboration, this shape became the basis for the construction of a bold new marque, both playful and authoritative with musicality at its core.
New voice
To support the new logo, we created a dynamic brand world anchored to a new proposition, confidently positioning the MPA as the voice of UK publishing. Reassuring typography and a colour palette that flexes between vibrant colour and monotone applications build a future facing brand that lives at the intersection of creativity and authority.
Thank you
Paul, Steve, Arabella, Elaine at MPA.
Credits
Creative Direction:
Simon Menhinick
Design:
The Playground
Animation
Dennis Hoogstad.
Account Management:
The Playground
NEED YOUR BRAND TO FEEL MORE HUMAN?
Find us
25 D’Arblay Street
London, W1F 8EJ